Yokan J-Fashion & Con-Couture Brand Fashion Show
Since it’s official start in 2019, Anime St.Louis has hosted the Yokan Show, which specializes in showcasing indie brands from across the nation; including JFashion to various artists who vend fandom wear (AKA our “Con-couture” styles). The Yokan show has had the great opportunity to showcase local STL brands Generation Monster & NightWhisper Lolita, as well as providing various small businesses with their very first show.
The Yokan Show is held on SATURDAY of the convention.
All AnimeSTL attendees are welcome to apply to model for a brand, regardless of their size, gender identity, or ability. Your participation in the show is on a volunteer basis. All models must have an AnimeSTL badge to participate, no exceptions.
Modeling forms to open soon
Featured Brands
GHOST GiRL GOODS
GHOST GiRL GOODS is a kawaii and Harajuku fashion inspired clothing brand from Toronto, Canada. They work closely with the following Japanese brands; 6%DOKIDOKI, NUEZZZ, and HYPER CORE, and have done various collaborations with them. The brand slogan “BE STRANGE. FEAR THE NORM.” encourages others to fear blending in and let their true colours shine, no matter how bright they are! A collection of fun characters reside in GHOST GiRL HQ, which include the 5 monsters who you may even see on various products.
The GGG dynamic duo is looking forward to visiting Anime St. Louis for the first time and hopes you enjoy their colourful fashion, hype energy, and fun panels!
The Black Ribbon
Egglien
Lolita Makeover
♥Rocheport & Calhoun, Embassy Suites Upper Level♥
♥DATE & TIME TBD♥
Ever wanted to try Lolita Fashion, before committing financially? Well this event is just for you! STL Local Lolita Fashion Brand, Nightwhisper Lolita, will have a Lolita Makeover event for ASTL attendees! With sizing up to 7XL, there’s inclusivity for all! And yes, this is a free event with a convention badge!
Participation
Due to overwhelming demand last year, this year we are offering pre-show sign ups to guarantee a spot! Fill out the form below starting March 1st, 2025. You will be emailed a line number once your sign-up is accepted and that is your place in line once the event starts.
You can still participate if you missed signups! Just stop by during the event and see if you can grab an open spot.
And remember, this is a free event with a convention badge! Anyone is welcome!
Guidelines
- To avoid delays and to keep things streamlined, no changes to a sign-up time will be allowed. If you are late and miss your entry to the event you will have to wait until others finish and an opening occurs.
- Please arrive in clothing that is easy to change in and out of.
- Please avoid coming in complicated cosplays.
- No large props or excessive bags.
- No body paint.
- To help with space around the event area, we request that plus ones not be in the waiting line or in the waiting room with you. Minors that require supervision are an exception to this request.
Appointment forms open March 1st, 2025
Makeover Assistant Volunteers
Want to help out with the makeovers and get your badge reimbursed? We’re currently recruiting for Makeover Assistant Volunteers!
Makeover Volunteer reimbursement is the same as the overall convention Volunteer reimbursement. For full information, please see the Volunteer Registration Webpage.
- Any volunteer can earn reimbursement on not just their passes, but other passes on their order as well. For example, if a Chaperone bought their pass as well as a regular Saturday pass, then they can earn reimbursement back on the Saturday pass after they’ve fully been reimbursed for their own Chaperone Pass. And that occurs pretty much after their second shift!
- If one’s volunteer reimbursement amount exceeds the total of the order, the first instance will be considered your limit cut-off. For instance, if the badge order was $110 and reimbursement becomes $120; the limit will have been reached for further reimbursement but we will not cut it short to be $110 to match the order. It will be $120.
- Accepted volunteers can skip the main Registration line and check-in at the show office and volunteer table to pick-up their badge(s) with a minimum of 1 pre-assigned shift.
- For Makeover Volunteers, if you volunteer both days you will receive (3) meal vouchers to assist and thank you for your long hours.
DEADLINE: February 1st, 2025, 11:59 PM CST
CLICK HERE TO SUBMIT A VOLUNTEER FORM FOR THIS EVENT!
JFashion Meet & Greet
♥DATE & TIME TBD♥
Lovers of Japanese Fashion! Come hang out with a meet just for you! There will be games, raffles, a swap meet, and the return of the JFashion showcase, just for this event!
JFashion After-Yokan Party
♥DATE & TIME TBD♥
We met up Friday, now we party & mingle! Come and hang out with some of the models & designers from the Fashion Show! If you wear JFashion, or are interested, attend and see all that we have; door raffles, food, social activities & photo ops! Wearing JFashion enters you in a special raffle, so come dressed up (which includes if you got something from one of our Fashion guests that day, wink wink).
Visual Kei Meet
♥DATE & TIME TBD♥
Visual Kei fans, come rock out with a meet just for you! Bring your merch to share or swap, talk about your favorite bands, have an open Q&A session with each other to learn more about fellow VK fans & enjoy raffles!
Lolita Tea Party
♥DATE & TIME TBD♥
After many years, the most admirable event of Lolita Fashion has returned. A Tea Party! This event has a strict dress code of Lolita Fashion only! So, if you’d like to attend, please come prepared! The theme is Light Vs. Dark Roses, in honor of our 2024 Fashion Guest Empire Noir. Come in your most rose inspired garb, whether you find yourself in an angelic or dark mood is up to you.
JFashion Social
♥DATE & TIME TBD♥
Mingle for the last moments of the con with the STL JFashion Community! Come swap and sell your JFashion items, social media & more!
♥RULES FOR ANY EVENT THAT HAS A SWAP MEET IN IT♥
Have a coord you’re tired of wearing? Have some accessories that don’t match your wardrobe? Bring them to trade or sell them to fellow Jfashion Enthusiasts! Jfashion Swap Meets are ideal for those trying to clean up their wardrobe, gain new pieces and/or meet new enthusiasts. Simply bring everything you no longer plan on wearing from your closet or just some cash to participate in the event.
Rules:
- All clothing must be Jfashion. If it is not, you will be asked to put it away. (Examples being jeans, t-shirts, etc…)
- Items do not have to be brand! However we do ask that no replicas be sold at our event.
- Upon leaving the event, you agree upon the terms Anime St. Louis is not responsible for the price, trades or exchanges done within the event. Please be sure to try on and inspect every piece you are interested in. Dressing tents will be provided.
- Anime St. Louis is not responsible for any exchange of monetary value. The transaction is the sole responsibility of both parties.
- Absolutely NO food or drink, hotel or convention center provided or not, within the event.
- Only second hand is allowed. This is not a space to sell new products you created or on behalf of a company. (This does not include dresses you purchased but have not worn.)
- We take theft very seriously. Theft results in immediate removal from the swap meet, future swap meets and possibility of badge removal from Anime St. Louis.
- Report suspicious activities to the staff members at the event.
- This event is strictly for those interested in J-Fashion. If you are not interested in buying, trading or selling, you will be asked to leave after a certain amount of time. This is a safe space for J-Fashion Enthusiasts!
- If you are making the J-fashion enthusiasts hopefuls uncomfortable, you will be asked to leave.
Guidelines/Suggestions:
- When in doubt, ask questions about the piece you are interested in.
- Keep a list/inventory of everything you bring up for trade or sale. Keep track of what you sell/trade and your transactions.
- Label your things clearly with a price, “TRADE ONLY” or price and trade. Make it clear what you’re wanting for this piece.
- Clean your hands before handling others pieces!
- Always ask before handling others pieces, and ask before trying it on.
- If you have any cats, dogs or other allergy-inducing animals that may affect the pieces, please label them clearly. Happy fashion hunting!