Yokan J-Fashion & Con-Couture Brand Fashion Show

Since it’s official start in 2019, Anime St.Louis has hosted the Yokan Show, which specializes in showcasing indie brands from across the nation; including JFashion to various artists who vend fandom wear (AKA our “Con-couture” styles). The Yokan show has had the great opportunity to showcase local STL brands Generation Monster  & NightWhisper Lolita, as well as providing various small businesses with their very first show.

The Yokan Show is held on SATURDAY of the convention.

All AnimeSTL attendees are welcome to apply to model for a brand, regardless of their size, gender identity, or ability.  Your participation in the show is on a volunteer basis.  All models must have an AnimeSTL badge to participate, no exceptions.


Featured Brands


GGG Logo


GHOST GiRL GOODS is a kawaii and Harajuku fashion inspired clothing brand from Toronto, Canada. They work closely with the following Japanese brands; 6%DOKIDOKI, NUEZZZ, and HYPER CORE, and have done various collaborations with them. The brand slogan “BE STRANGE. FEAR THE NORM.” encourages others to fear blending in and let their true colours shine, no matter how bright they are! A collection of fun characters reside in GHOST GiRL HQ, which include the 5 monsters who you may even see on various products.

The GGG dynamic duo is looking forward to visiting Anime St. Louis for the first time and hopes you enjoy their colourful fashion, hype energy, and fun panels!






CANDY☆TRAP is a colorful and fun fashion brand that was established in 2018 by cybr.grl, also known as The Rainbow Lady, a Filipino YouTuber based in the USA who creates videos on Harajuku kawaii culture. She decided to take the leap and reach her dream of starting her own fashion brand after realizing how hard it was to find colorful clothing options that weren’t just catered to kids because everyone, no matter how old they are, deserves to wear cute and colorful clothes! CANDY☆TRAP is inspired by Decora fashion, a style that was born in Harajuku that is known for excessively accessorizing oneself from head to toe, a.k.a “Decora”-ting yourself. Through CANDY☆TRAP, cybr.grl hopes to spread some happiness around the world, to empower others to show their true colors, and to encourage everyone to have fun with fashion! There is space for everyone, for every color of the rainbow! #KAWAII4ALL

Empire Noir


Empire Noir also known as House of Noir. A black owned brand born from a deep love for fashion and creative gothic expression, Empire is a Gothic Aristocrat and Lolita brand inspired by the regal aspects of the macabre.

Sydney Lenox


Sydney Lenox is an independent Australian-American designer based in the Midwest, USA. Sydney Lenox’s work is a dramatic, sometimes ironic, expression of femininity and aims to be effortlessly romantic and intrinsically sophisticated with a hint of historical flair.

JFashion Meet & Greet

♥Friday, 5pm, Grand Ballroom B, Con Center Upper Level♥

Lovers of Japanese Fashion! Come hang out with a meet just for you! There will be games, raffles, a swap meet, and the return of the JFashion showcase, just for this event!


Lolita Makeover

♥Rocheport & Calhoun, Embassy Suites Upper Level♥

♥Friday 7-10pm, Saturday 5-8pm♥

Ever wanted to try Lolita Fashion, before committing financially? Well this new event is just for you! STL Local Lolita Fashion Brand Nightwhisper Lolita will have a Lolita Makeover event for ASTL attendees! With sizing up to 7XL, there’s inclusivity for all! (Though you may need to arrive early to get your spot, due to limited time & space). Please arrive in easy to remove items & no body paint etc.


JFashion After-Yokan Party

♥Saturday 7pm, Grand Ballroom B, Con Center Upper Level♥

We met up Friday, now we party & mingle! Come and hang out with some of the models & designers from the Fashion Show! If you wear JFashion, or are interested, attend and see all that we have; door raffles, food, social activities & photo ops! Wearing JFashion enters you in a special raffle, so come dressed up (which includes if you got something from one of our Fashion guests that day, wink wink).


Visual Kei Meet

♥Saturday 10pm, Portland, Embassy Suites Main Level♥

Visual Kei fans, come rock out with a meet just for you! Bring your merch to share or swap, talk about your favorite bands, have an open Q&A session with each other to learn more about fellow VK fans & enjoy raffles!


Lolita Tea Party

♥Sunday Noon, Portland, Embassy Suites Main Level♥

After many years, the most admirable event of Lolita Fashion has returned. A Tea Party! This event has a strict dress code of Lolita Fashion only! So, if you’d like to attend, please come prepared! The theme is Light Vs. Dark Roses, in honor of our 2024 Fashion Guest Empire Noir. Come in your most rose inspired garb, whether you find yourself in an angelic or dark mood is up to you.


JFashion Social

♥Sunday 2pm, Portland, Embassy Suites Main Level♥

Mingle for the last moments of the con with the STL JFashion Community! Come swap and sell your JFashion items, social media & more!



Have a coord you’re tired of wearing? Have some accessories that don’t match your wardrobe? Bring them to trade or sell them to fellow Jfashion Enthusiasts! Jfashion Swap Meets are ideal for those trying to clean up their wardrobe, gain new pieces and/or meet new enthusiasts. Simply bring everything you no longer plan on wearing from your closet or just some cash to participate in the event.


  1. All clothing must be Jfashion. If it is not, you will be asked to put it away. (Examples being jeans, t-shirts, etc…)
  2. Items do not have to be brand! However we do ask that no replicas be sold at our event.
  3. Upon leaving the event, you agree upon the terms Anime St. Louis is not responsible for the price, trades or exchanges done within the event. Please be sure to try on and inspect every piece you are interested in. Dressing tents will be provided.
  4. Anime St. Louis is not responsible for any exchange of monetary value. The transaction is the sole responsibility of both parties.
  5. Absolutely NO food or drink, hotel or convention center provided or not, within the event.
  6. Only second hand is allowed. This is not a space to sell new products you created or on behalf of a company. (This does not include dresses you purchased but have not worn.)
  7. We take theft very seriously. Theft results in immediate removal from the swap meet, future swap meets and possibility of badge removal from Anime St. Louis.
  8. Report suspicious activities to the staff members at the event.
  9. This event is strictly for those interested in J-Fashion. If you are not interested in buying, trading or selling, you will be asked to leave after a certain amount of time. This is a safe space for J-Fashion Enthusiasts!
  10. If you are making the J-fashion enthusiasts hopefuls uncomfortable, you will be asked to leave.


  1. When in doubt, ask questions about the piece you are interested in.
  2. Keep a list/inventory of everything you bring up for trade or sale. Keep track of what you sell/trade and your transactions.
  3. Label your things clearly with a price, “TRADE ONLY” or price and trade. Make it clear what you’re wanting for this piece.
  4. Clean your hands before handling others pieces!
  5. Always ask before handling others pieces, and ask before trying it on.
  6. If you have any cats, dogs or other allergy-inducing animals that may affect the pieces, please label them clearly. Happy fashion hunting!